- Research and consolidate information on a subject or item to create helpful customer content.
- Write grammatically correct, helpful, and interesting content that also has SEO in mind.
- Work with suppliers, manufacturers, and internal teams to help source, edit and create content
- Gather and publish appropriate multimedia assets to enhance content; including videos, infographics, photographs, etc..
- Utilize team feedback, seasonal needs, sales data, and customer feedback to maintain prioritization of the content additions and track completion to monitor progress by category.
- Maintain the established categorization of items and work with internal teams to assure there is an easy-to-navigate online category hierarchy/taxonomy.
- Administer all content-related needs within Woo Commerce and Back40. Back40 is Wilco’s custom PIM and backend website management system.
- Contribute website improvement recommendations to enhance the customer experience and ease of our team’s ability to administer the sites.
- Contribute ideas and new content to help marketing drive traffic and sales to the websites
- Support the E-Commerce and Marketing Managers relative to all the above functions for the implementation of digital content.
- And other duties, responsibilities, and/or tasks as assigned.
Online Content Specialist
Create quality online content for customers that supports the online strategies for Wilco’s Farm Store (farmstore.com) and Energy (wilco.coop) business units.