Responsibilities

• Plans, leads, directs and proofs marketing campaigns in collaboration with business unit stakeholders and marketing implementation team for assigned categories.
• Understands marketing tools available to best achieve campaign goals; including print flyers, direct mail, radio, billboard, in-store signage, events, television, social media, AdWordds, etc…
• Collaborate team approach with Retail Category Manager for promotional ideas / suggestions and pricing.
• Develops, leads & coordinates store and promotional events related to the assigned categories.
• Responsible for achieving promotional sales and gross margin budgets for assigned categories.
• Consults on strategic positioning and promotions for new product launches and product line reviews; including private label.
• Optimize marketing actions by analyzing/evaluating competitive activities on regional/market basis; provide recommendations on appropriate activities to achieve increased market share and counter act promotions as needed.
• Responsible for collaborating with vendors to manage, add and update the online eCommerce (www.farmstore.com) content for established categories.
• Maintain regular reporting and strategic direction to eCommerce categories; including search rankings, sells with opportunities, landing pages, online web content and other digital assets to
• Prepares and submits statistical reports, graphic illustrations of findings, and action plan recommendations to Leadership Teams.
• Attend and effectively work shows and meet with key vendors to maximize marketing funds and improve collaboration of vendor national campaigns with our activities.

And other duties, responsibilities and/or tasks as assigned.

Special Skills & Training

• Knowledge of marketing tools available and how they can be leveraged.
• Understands the creative and design process and how design impacts messaging and effectiveness.
• Excellent organization and communication skills.
• Ability to interact effectively with customers and co-workers.
• Strong understanding of farm store operations/merchandising.
• Strong analytical, problem solving, decision making, and leadership skills.
• Ability to develop tactics and manage execution to insure deadlines are met.
• Skill to operate computer, fax, copy machine and other automated office machines.

Experience and Education

• 4-year degree in Marketing / Business preferred, or equivalent experience.
• Two plus (3+) years of marketing development, sales analysis experience.
• Require strong quantitative skills including a proficiency in data analysis. Candidates must have an in depth knowledge of market research methodologies, models, and tools.
• Strong MS Office skills.
• Working/advanced Epicor Eagle system knowledge is helpful.

Physical Requirements

• Occasional lifting up to 50 lbs.
• Occasional travel to retail locations, and trade shows, including extended overnight.

Remote Eligible

Last updated: May 14, 2025 @ 15:34:03